Small Business

Over 400 million small businesses are operating in 2021, and we can all agree that they are the true backbone of the world’s economy. Without SMEs, the big wheel of the economy won’t keep spinning, especially during this seemingly never-ending coronavirus pandemic. During the pandemic, there has been a surge of e-commerce activities worldwide primarily because people were bored in lockdown, and it was followed up by rising demand for the cardboard box and other types of packaging materials.

This is because e-commerce and other small businesses have their hands full in trying to keep up with the demands from the customers, and sadly not all of them put custom packaging at the forefront of their business drivers. Custom packaging can help SMEs stand out above the rest and give them a competing edge over their peers. Here are some benefits of custom packaging for small businesses:

Adds to the Customer Experience

Customer loves opening boxes, especially if they are well-made, unique, and neatly packaged. The thousands upon thousands of unboxing videos on the internet should attest this statement handsomely, and if you want positive noise around your business, you should make your products more attractive with custom packaging that can add to the entire customer experience.

Creates a Strong Brand Presence

Imagine if Starbucks doesn’t have any logo and customers would walk out the store with a regular brown paper bag; I’d bet most wouldn’t even bat an eye, even if they are drinking the newest and creamiest flavor …