Over 400 million small businesses are operating in 2021, and we can all agree that they are the true backbone of the world’s economy. Without SMEs, the big wheel of the economy won’t keep spinning, especially during this seemingly never-ending coronavirus pandemic. During the pandemic, there has been a surge of e-commerce activities worldwide primarily because people were bored in lockdown, and it was followed up by rising demand for the cardboard box and other types of packaging materials.
This is because e-commerce and other small businesses have their hands full in trying to keep up with the demands from the customers, and sadly not all of them put custom packaging at the forefront of their business drivers. Custom packaging can help SMEs stand out above the rest and give them a competing edge over their peers. Here are some benefits of custom packaging for small businesses:
Adds to the Customer Experience
Creates a Strong Brand Presence
Imagine if Starbucks doesn’t have any logo and customers would walk out the store with a regular brown paper bag; I’d bet most wouldn’t even bat an eye, even if they are drinking the newest and creamiest flavor of drink out in the market right now. This is because brand recognition plays a major part in keeping sales at an all-time high; branding strategy is a real thing, and SMEs should put more effort into custom packaging to create a strong brand presence that can allure more potential customers!
Better Protection Than Standard Packaging
Regular, smegular, we should try to achieve greatness and soar high, leaving mediocracy beneath us. Standard packaging is great and cost-effective, but it won’t do the job when you are shipping uniquely shaped products that vary in size. Custom packaging is designed for maximum protection above aesthetics, and the chances of your product being damaged during the logistics process are slim to none if you choose custom packaging.
The Bottom Line
Many small and medium-sized enterprises need to apply custom packaging for their product to take their business to the next level. Customers are expecting unique packaging for their unboxing videos that will generate more hype and interest, which will be good for your brand! Choose custom packaging over standard packaging every time to have the edge over your competition!
